| Can-Action is at the forefront of the movement
to outsourced sales and marketing. Our synergistic sales approach
ensures maximum “face time” with specifiers, end users
and key demand influencers. Outsourced field
sales is the lowest cost method to market (see example below).
Can-Action’s program ensures quality, consistent coverage
of all accounts.
The Canadian market has unique challenges, mainly
related to sheer geographic size, as well as population distribution.
A common approach used by some manufacturers is to position factory
representatives in one or two key centers (e.g. Toronto or Vancouver)
and assume that this provides adequate coverage. This approach
generally proves ineffective, as it does not provide sufficient
“feet on the street” nor does it address the regionalized
nature of doing business in Canada. Our approach takes these factors
into account, while providing centralized sales management and
a single point of contact for manufacturers. It can take years
for a manufacturer to assemble an effective representative network.
Let Can-Action handle this challenge.
Can-Action is the ideal vehicle to market your new
or existing product or service. Contact us to discuss how we can
maximize the use of your resources and
deliver the lowest cost sales and marketing solution.
Sales
Equity
If 25 salespeople make 2 calls per day on
your product:
| |
# of Calls |
Cost per Call * |
Value |
| Daily |
50 |
$200 |
$10,000 |
| Weekly |
250 |
$200 |
$50,000 |
| Monthly |
1,000 |
$200 |
$200,000 |
| Annually |
12,000 |
$200 |
$2,400,000 |
*
- Average cost per sales call (conservative estimate)
|
